Ratios are among the most popular and widely used tools of financial analysis. A ratio expresses a mathematical relation between two quantities. To be meaningful, a ratio must refer to an economically important relation. For example, there is a direct and crucial relation between an item’s sales price and its cost. Accordingly, the ratio of cost of goods sold to sales is a significant one. Ratios are tools providing us with clues and symptoms of underlying conditions. Analysis of ratios reveals important relations and bases of comparison in uncovering conditions and trends difficult to detect by inspecting individual components comprising the ratio. Financial ratios may be used by managers within a firm, by current and potential shareholders (owners) of a firm, and by a firm's creditors. Factors affecting Ratio Analysis Beyond the internal operating conditions affecting a company’s ratios, we must be aware of the effects of
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